如何向买家解释运费涨价、爆舱延误，甚至以此促单？

如何向买家解释运费涨价、爆舱延误，甚至以此特殊情况逼单？以下这些素材你应该用得着。

#邮件 #贸易 #航运

2024-05-21

2021那一波，又来了？

犹记得2021年那一波因疫情引发的海运乱象。这两个月的运费涨价劲头，竟隐隐有当年的摸样？

如何向买家解释运费涨价、爆舱延误，甚至以此特殊情况逼单？以下这些素材你应该用得着。

涨价、爆舱实锤

1.集装箱运费创疫情后最高水平

原文链接：

https://www.tradewindsnews.com/opinion/container-freight-rates-hit-highest-levels-since-covid/2-1-1646048

2.东西线海运价持续上升

原文链接：

https://theloadstar.com/east-west-freight-rates-continue-rise-even-transatlantic-edges-up/

3.红海危机可能使航运旺季提前开始

原文链接：

https://www.supplychainbrain.com/articles/39721-red-sea-crisis-could-bring-early-start-to-peak-shipping-season

4.即期费率上升和运力收紧，船东控制市场

原文链接：

https://theloadstar.com/a-carrier-controlled-market-as-ocean-rates-rise-and-capacity-tightens/

5.最新的德鲁里世界集装箱指数显示，本周综合指数上涨11%，与去年同期相比上涨104%

查询链接：

https://www.drewry.co.uk/supply-chain-advisors/supply-chain-expertise/world-container-index-assessed-by-drewry

邮件模板参考

1.催促客户尽快出货

邮件标题：

Urgent Notice: Immediate Shipping Required due to Soaring Sea Freight Rates and Limited Container Availability to Europe（根据自己的情况调整）

邮件正文：

Dear 客户姓名,

I hope this email finds you well. I am writing to bring to your attention the current situation regarding sea freight shipments from China to Europe（自行调整市场）, which has seen an unprecedented surge in prices and a severe shortage of available container space.

Over the past few weeks, we have witnessed an extraordinary increase in sea freight rates, making it essential for us to take immediate action to secure shipments at the earliest opportunity. The escalating costs and scarcity of container slots have created a challenging environment for both of us.

To ensure that your orders are not affected by this unprecedented situation, I highly recommend expediting your shipments as soon as possible.

Please let us know your preferred shipping dates, and we will do our utmost to accommodate your requirements. We recommend discussing this matter with your supply chain and logistics teams promptly to ensure a smooth transition and timely delivery.

If you have any questions or concerns regarding this matter or require further assistance, please do not hesitate to contact me directly.

Best regards,

署名

2.发货延迟道歉

邮件标题：

Delayed Shipment Notification: Requesting Understanding for Unforeseen Sea Freight Delays

邮件正文：

Dear [Client's Name],

I hope this email finds you well. I am writing to inform you about an unexpected development regarding the shipment of your goods from China to Europe（市场自行调整）. Unfortunately, we have encountered an unforeseen delay in securing container space, which has resulted in the inability to ship your goods within the originally estimated timeframe.

Initially, we were informed by our freight forwarder that there would be available space for your cargo within the next week. However, due to the current unprecedented situation in the shipping industry, we have just been informed that the container availability has been significantly delayed, and we may need to wait for up to one month before we can successfully ship your goods.（根据实际情况改写）

We understand the inconvenience and frustration this delay may cause you and sincerely apologize for the unforeseen circumstances that are beyond our control. We have been actively engaging with our freight forwarder to explore all possible options to expedite the process and secure the earliest available container space.

We kindly request your understanding and patience during this challenging time. We assure you that we are working diligently to resolve this issue and minimize any further impact on your business. Our team is in constant communication with the freight forwarder and monitoring the situation closely to ensure the earliest possible shipping arrangement.

Thank you for your continued trust and support. We value our partnership and remain committed to delivering the best service possible.

Best regards,

署名

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